Training

You don’t need to be everywhere. You need to show up well, where it matters.
Because “we’ll post when we remember” is not a strategy.

Whether you need a focused workshop, ongoing coaching, or a shared training day, these sessions are built for real-world capacity. Practical, psychology-informed, and designed to turn “we should be doing more” into “we know what to do next.”

Registered nonprofits receive preferred pricing.

Team Workshops

BEST FOR: Businesses and nonprofits who want a shared foundation and practical next steps.

FORMAT: 2–4 hours (in-person or virtual)

YOU’LL WALK AWAY WITH: a clear takeaway your team can use immediately, like messaging direction, a content plan, a workflow, or a policy draft.

Starting at: $500 (2 hours) | $700 (3 hours) | $850 (half day)

Workshop Series

BEST FOR: Teams who want skills that stick, not a one-time info dump.

FORMAT: 3–6 sessions (60–90 minutes each, with time for Q&A as needed)

YOU’LL WALK AWAY WITH: real progress over time, with space for practice, feedback, and implementation.

Starting at: $1,050 (3 sessions) | $2,100 (6 sessions)

Shared Workshop Days

BEST FOR: Organizations who want to train together and share the cost, especially sole proprietors, nonprofits, and small teams.

FORMAT: Half-day or full-day, with 2–3 workshop blocks and group Q&A

YOU’LL WALK AWAY WITH: practical tools, shared learning, and a plan you can use back at your organization.

Starting at: $1,250 (up to 10 attendees)
Additional attendees: $100 per person

Travel Note: In-person training in Central Alberta is available by request. If your workshop is outside the Red Deer area, mileage will apply, and accommodation may be required depending on distance.

Training Tracks

Not sure what you need yet? Start with the area that’s frustrating you most. We’ll tailor the session to your goals, your audience, and your industry.

TRACK 1: Brand and messaging – What to say and who it’s for

Examples include brand clarity, brand voice, brand archetypes, and defining your audience.

YOU’LL WALK AWAY WITH: clear messaging and a defined audience so your marketing sounds like you.

TRACK 2: Content that connects – Content that feels human and gets results

Examples include content strategy, short-form video, social psychology, and storytelling.

YOU’LL WALK AWAY WITH: content pillars, a simple plan, and practical prompts your team can use to create consistently.

TRACK 3: Platforms and systems – Structure that fits your capacity

Examples include platform setup and optimization, choosing the right platform, workflows, and scheduling.

YOU’LL WALK AWAY WITH: a clearer setup and a smoother system so marketing is easier to run.

TRACK 4: Growth and measurement – Less guessing. Better decisions

Examples include objectives and KPIs, measurement and reporting, ad basics, and event marketing.

YOU’LL WALK AWAY WITH: a simple measurement approach, so you know what’s working and what to adjust next.

Not sure where to start? Book a chat, and I’ll help you choose the right format and focus for your goals and capacity.

Speaking and Keynotes

Planning a conference, chamber event, staff day, or community training? I deliver keynotes and workshops on human-first marketing, audience psychology, and sustainable strategy for small teams.

Sample topics include:

People Don’t Follow Logos: Why Trust is the New Marketing Strategy
The Psychology of the Scroll: What People Actually Respond to (and Why)
You Don’t Need to Be Everywhere: The Confidence to Choose Less and Show Up Better
Consistency Without Burnout: Building Marketing Habits That Fit Real Life
Beyond Likes: Measuring What Matters When You’re Building Trust and Growth

Want something more tailored to your audience, industry, or theme?
Reach out and we’ll shape it to fit.

Travel Note

In-person training in Central Alberta is available by request. If your workshop is outside the Red Deer area, mileage will apply, and accommodation may be required depending on distance.