“For the first time in human history, we have the technology to literally go into all the world in a day. Why aren’t we leveraging that?” ~ DAVE ADAMSON
Social media is where people already are!
- As of January 2025, there are 31.7 million social media accounts, representing 79.4% of Canada’s 39.9 million population
- Users spend roughly 2 hours and 21 minutes daily on social media, making it a prime venue for outreach
What the Critics Say…
“But isn’t social media dangerous?”
So was the printing press.
So was the radio.
So was TV.
The question isn’t “Is it risky?”
The question is:
“Will we show up in the digital space with the hope of Jesus, or let others shape that space without us?”
This is mission-aligned, Gospel-centered outreach using the tools available. Because digital ministry is a spiritual opportunity, not just a comms task.
To Be Clear……
Social ministry is NOT an “instead of” option. It’s an EXTENTION of what’s already happening.
Discipleship
Encouragement
Evangelism
How Social Media Becomes Ministry
- By becoming a calming, truthful voice in the scroll.
- By building authentic relationships that extend beyond geographic boundaries.
- By facilitating real-time pastoral care
- By building relationships, not just broadcasting info
Jesus didn’t wait at the synagogue for people to come to Him. He went where they were.
How Social Media Can Be Ministry
- By reaching the unchurched, de-churched & distant
- By offering discipleship daily, not just weekly
- By inviting conversation, not just broadcasting
- By making the church accessible to more people
Discipleship is not confined to four walls.
How Social Media Impacts in Ministry
- With Multi-Generational Reach: From teens to seniors, platforms connect across life stages.
- With Discipleship Potential: Social media allows daily spiritual interaction, beyond Sunday sermons.
- With Mission-Focus: More than just posts, you can build meaningful relationships and faith pathways online.
- With Resources for Ministry: With robust analytics, you can track, learn, and adapt content to better serve and reach your community.
Online platforms are today’s marketplace. We can show up in them with hope.
“Social media aligns with the Great Commission. It breaks geographic barriers to
disciple “all nations”. ~ Nona Jones
A New Kind of Mission Field
- Extends Reach Beyond Sunday and Beyond Walls
- Creates Ongoing Discipleship Opportunities
- Encourages Two-Way Engagement
- Supports Community Building in Real-Time
- Makes Church Accessible to More People
- Equips Members to Share Their Faith
- Bridges Generational Gaps
- Fosters Hybrid Worship Experiences
Who Are We Reaching??
The Faith Explorer:
Searching, questioning, and observing
The Busy Parent:
Needs bite-sized, practical encouragement
The Digital Lurker:
Silent, but watching closely
The Super Volunteer:
Sharing content, leading groups, growing others
This isn’t about adding more to your plate. It’s about multiplying your reach.
How Can You Help
- Share a quote or reflection from your week
- Record a short voice memo or clip of an anecdote or testimonial
- Recommend an article or a book and why you think it should be shared
- Share a take on a question you’re hearing or answer a question you get a lot
- Send something from your personal devotional time
Why It Works
- Someone feels seen
- A question gets answered
- A seed of faith is planted
- A prayer is prayed
- A person steps through the church doors — or opens their heart to Christ — because of something they saw online
When you meet real-life pain points, you’re not just posting, you’re pastoring.
But how can they call on him to save them unless they believe in him? And how can they believe in him if they have never heard about him? And how can they hear about him unless someone tells them? ~ Romans 10:14
Digital Ministry isn’t a bulletin …
It’s a way to connect, disciple and build community.
